VISORA Case Studies
Brussels Bar Show
Measuring Visitor Engagement at a Live Exhibition
Challenge
How can an exhibitor understand whether visitors are truly engaging with a stand rather than simply walking past?
Solution
The VISORA Smart Bar was deployed at the Bar Partout stand during the Brussels Bar Show.
Key Insights
- Visitor traffic
- Stand conversion rate
- Dwell time
- Visitor engagement
- Peak activity periods
Business Value
For the first time, Bar Partout could objectively measure how many visitors passing the stand actually stopped, engaged and converted into meaningful interactions.
Wijnhuis Bollaert
Optimising Product Positioning through Behavioural analytics
Challenge
Where should premium products be positioned inside a retail environment to maximise visibility and engagement?
Solution
VISORA generated behavioural heatmaps that visualised how customers moved throughout the store.
Key Insights
- Heatmaps
- Customer flows
- High-value visitor zones
- Product visibility
- Dwell time
Business Value
The project identified the areas receiving the highest customer attention, providing objective guidance for future product placement and merchandising decisions.
NONA Drinks
Turning Brand Experience into Measurable Data
Challange
How do consumers interact with a premium alcohol-free brand experience?
Sollution
VISORA measured visitor behaviour around the activation and transformed engagement into quantifiable insights.
Key Insights
- Visitor engagement
- Dwell time
- Interaction levels
- Behaviour around the activation
- Demographic observations
Business Value
Instead of relying on subjective observations, NONA obtained measurable data describing how visitors experienced the activation.
Early Adopters & Collaborations
