VISORA Case Studies

Brussels Bar Show

Measuring Visitor Engagement at a Live Exhibition

Challenge

How can an exhibitor understand whether visitors are truly engaging with a stand rather than simply walking past?

Solution

The VISORA Smart Bar was deployed at the Bar Partout stand during the Brussels Bar Show.

Key Insights

• Visitor traffic
• Stand conversion rate
• Dwell time
• Visitor engagement
• Peak activity periods

Business Value

For the first time, Bar Partout could objectively measure how many visitors passing the stand actually stopped, engaged and converted into meaningful interactions.

Wijnhuis Bollaert

Optimizing Product Positioning through Behavioral analytics

Challenge

Where should premium products be positioned inside a retail environment to maximize visibility and engagement?

Solution

VISORA generated behavioral heatmaps that visualized how customers moved throughout the store.

Key Insights

• Heatmaps
• Customer flows
• High-value visitor zones
• Product visibility
• Dwell time

Business Value

The project identified the areas receiving the highest customer attention, providing objective guidance for future product placement and merchandising decisions.

NONA Drinks

Turning Brand Experience into Measurable Data

Challenge

How do consumers interact with a premium alcohol-free brand experience?

Solution

VISORA measured visitor behavior around the activation and transformed engagement into quantifiable insights.

Key Insights

• Visitor engagement
• Dwell time
• Interaction levels
• Behavior around the activation
• Demographic observations

Business Value

Instead of relying on subjective observations, NONA obtained measurable data describing how visitors experienced the activation.

GRIT 3x3

Measuring audience Exposure at a Live sports Event

Challenge

How can a sports event objectively measure audience traffic, engagement and sponsor exposure in a busy public environment?

Solution

VISORA deployed edge-based vision analytics during the GRIT 3x3 event at Antwerp Central Station to measure visitor behaviour around the basketball court and event environment.

Key Insights

• 2499 unique people detected
• 4h 43min validated measurement period
• 2min average dwell time
• 6% conversion to selected zone
  

Key Insights

• Measurable event reach
• Visitor traffic and peak periods
• Dwell time
• Zone conversion
• Potential sponsor exposure
• Foundation for activation-level measurement

Business Value

Even with only one limited measurement zone, VISORA identified 2,499 unique people during less than five hours of validated measurement. The project demonstrates how event organisers can complement traditional attendance reporting with objective behavioural data, and create a new measurement layer for sponsors and brand activations.